National Strategic Action Plan

American Needlepoint Guild

2011-2012

 

MISSION STATEMENT
The American Needlepoint Guild provides a stimulating and challenging environment through nationwide educational programs, a national publication, and Seminars & Exhibitions in which members: develop creative potential, serve public and professional constituencies, support faculty members in the joint pursuit of excellence in teaching and research, and promote intercultural understanding through the needle arts.

VISION STATEMENT
The American Needlepoint Guild is the premiere vehicle for education in the art, craft, and preservation of needlepoint.

Items of the background & environment germane to the creation of a strategic plan for the ANG:

ANG External environment - National Trends & Outside Competition for $, influence & membership
Forces/Trends - over which we have limited control
Aging Membership
Newer generation - different interaction expectations
Changing Technology and member’s abilities to use it
Market Trends in change - in hobbies (craft)
Disposable time and/or money; our disposable resources
Demographics - Who  are our members & where are they going?
The Economy in general
Blog vs. community?

External Stakeholders - the $$ competition, where we have greater control
TRG
Convention Site
Suppliers  to the industry
Shop Owners
Teachers (internal and external) need & expect good attendance 
SunWest - Bookstore/Boutique/vendors
Magazine
Potential Members
“The Competition”

Competitors/Collaborators - an opportunity for bridges

Other needlework organizations:

Online teachers
Simple approaches (?)

OVERVIEW
As a result of a Board of Directors meeting in November 2009 led by Vincette Goeri, areas of focus were developed for future strategic planning. The task of developing the multi-year plan was undertaken by Cathe McEnerney, Pat Rogers, and Judith Richardson. This plan is to be presented and approved by a BOD vote.

AREAS OF FOCUS

  1. Membership
  2.  

  3. Finances
  4.  

  5. Communication via Technology
  6.